Investigating and Improving Customer Experience for a Large Insurance Company Executive Summary A large property and casualty insurance company experienced a decline in Customer Satisfaction (CSAT) scores over several months, raising concerns about potential long-term impacts on retention and brand reputation. While the entire industry was experiencing reduced customer satisfaction scores related to price increases, the company wanted to ensure it was doing everything else it could to keep its client base engaged. Our team was engaged to investigate the root causes of the decline and recommend actionable solutions. Through a comprehensive analysis, we identified key drivers impacting customer satisfaction, including rate increases, service quality, claims experiences, external events (such as natural disasters), and servicing challenges. Here we outline our approach and how we helped the client achieve the best possible results given the situation they were in.