Meet & Greet Daniel Shao: Spinnaker’s Analytics All-Star

Meet a valued member of our Spinnaker team of experts: Consultant Daniel Shao. Spinnaker’s Analytics All-Star, Daniel has a proven record as the “go-to” for data and analytics questions — and answers. He’s Spinnaker’s designated hitter for data and analytical solutions that solve real-world problems, and can always be counted on to perform in the clutch. A team player in the truest sense, Daniel values Spinnaker’s collaborative approach to projects and the group’s remarkable ability to deliver real results together.

Known as a hard worker who’s always willing to roll up his sleeves to pitch in, Daniel has combined drive, discipline, and focus to succeed in his career, which has included analytics roles with Capital One and Uber Technology Inc. He has extensive hands-on experience in database management, performance analytics, and web analytics, and excels at designing and analyzing A/B experiments to validate business hypotheses and uncover growth potential.

Fueled by his signature triple Americano, Daniel’s growth mindset swings his feet out of bed in the morning. At work he’s energized by the everyday challenge to develop solutions that help transform businesses. And in life he’s passionate about new discoveries, new experiences, and learning things he didn’t know before. Key to Daniel’s commitment to growth is embracing the fact that failure is essential to success, and that life is inherently risky. He lives and works by the code coined by performance expert Denis Waitley : “Life is inherently risky. There is only one big risk you should avoid at all costs, and that is the risk of doing nothing.” In fact, it’s a code you’ll find on page 1 of the Spinnaker playbook, and one we all believe is pivotal to helping our clients win.

10 Things About Daniel:

Admires leaders who: lead by example
Secret to success: persistence
I cheer for: people who are striving to be their best
Idea hot spot: gym
Guilty pleasure app: TikTok
City I love: Barcelona, Istanbul
Reading right now: High Growth Handbook: Scaling Startups from 10 to 10,000 People, by Elad Gil
Desk drawer snack: Dang Sticky-Rice Chips
Brand crush: Google
Special skill: analytics!